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by: OSGPhil/@osgphil

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How much is a multi-million dollar stadium naming rights deal worth when it makes you the butt of jokes? Well, the Chicago White Sox are about to find out.

The team announced Wednesday they've entered a new 13-year naming rights field for their baseball stadium on the Southside of Chicago. The stadium was known as "U.S Cellular Field" or "The Cell" since the now defunct cellphone company bought the rights in 2003 to name then New Comiskey Park for the next 20-years.

The White Sox and U.S Cellular agreed to allow the team to find a new sponsor and they did. That sponsor however has an interesting name.

Guaranteed Rate Mortgage will now hang their logo on the White Sox ballpark. And while the company is fairly well known in the Mortgage Business, it isn't exactly well know. Though it appears this is their first step in changing the perception. Which um, may not work out the way they thought.

It kind of made the White Sox and Guaranteed Rate an easy target for others to have a laugh. Chicago's fellow professional sports teams could not resist....

The Bears couldn't resist either....


Nothing like featuring a logo with an arrow pointing down. No negative perception there guys....right?

As traditionalists it has always bothered us that stadiums try very hard to be known by the sponsor name instead of a nickname or what it actually should be. In this case it will be really interesting to see how well White Sox fans and players figure out some sort of catchy name for their ballpark.

WLS-TV in Chicago gets reaction from the White Sox nation. It was, um, probably not as good as the team or Guaranteed Rate thought it might be....

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How Do You Classify This On A Resume...???
Brad Mills-USA TODAY Sports


Looks like multi-gold medal winner Katie Ledecky was setting up to throw a little off speed pitch after all...

But to get into proper pitching condition, she needed a little help...

Good on you, Bryce Harper... Ledecky caught up with Bob Carpenter and FP Santangelo to discuss...

Big Nats fan gets a big Nats moment...

Very cool...

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What Do You Call A 6-Month USWNT Suspension...? A Vacation...
Christopher Hanewinckel-USA TODAY Sports

For her words after the loss to Sweden where she called the opponents "cowards" USWNT Goalkeeper Hope Solo is now the proud owner of a 6-month suspension...

Which, if you look at it, truly has no teeth...

"The comments by Hope Solo after the match against Sweden during the 2016 Olympics were unacceptable and do not meet the standard of conduct we require from our National Team players," U.S. Soccer president Sunil Gulati said in a statement. "Beyond the athletic arena, and beyond the results, the Olympics celebrate and represent the ideals of fair play and respect. We expect all of our representatives to honor those principles, with no exceptions.

"Taking into consideration the past incidents involving Hope, as well as the private conversations we've had requiring her to conduct herself in a manner befitting a U.S. National Team member, U.S. Soccer determined this is the appropriate disciplinary action."

The national team portion of her contract was also terminated although the USWNT pays her contract with the NWSL's Seattle Reign and that salary wasn't touched. Solo publicly apologized for her actions, but the Player's Association isn't all that happy about it... via Grant Wahl's Twitter:

So, this might be over... but, then again, depending on how much of an issue the PA wants to make this with the contract negotiations coming up for a new deal it could be very interesting.

By Jeremy Schapp's own admission, his E:60 interview was interesting. We'll replay it below, thanks to our friends at ESPN

There's too many parallels from what is going on with Solo these days to what we see above from four years ago...

But this probably does give the USWNT an excuse to move on...

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